Living the magic

Translating the magic of a brand, character or influencer into a product isn’t easy. In fact, we believe it’s the hardest part of our job. Therefore we do more than just guess the magic. We live it. We want to feel its emotion, its meaning, potential, attraction and context. We want to learn its strengths and its weaknesses. We want to know why some people say like,♡ or “follow” and some say “I don’t”. We want to determine what causes the “oooh” and the “aaah” so we can translate them into our products and services.

Once upon a time

The Cookie Company started way back in 1996. We are producing licensed apparel and accessories for large international retailers. Amongst our clients you will find the market leaders in food, textile, and shoes but also drugstores etc. We offer our customers (and their customers!) a variety of magical products with one of our 60-something cool brands. Tailor-made from head to toe.

Cookie DNA

What we do

With over 50 ambitious and clever people in our company, we’re working hard to live and sell the magic. Merchandising the magic that touches the imagination. In our world of limitless possibilities, awesome brands and famous characters, we stimulate outrageous, impulsive and fun ideas. Guarding the balance between high quality and commercial success. Making sure the magic never breaks. The Cookie Company. Merchandising the magic.

Why we do it and how

Give a little girl a Cinderella dress and see what happens. The magic of the character enters the heart and play of the child through nothing more than that dress. That’s the magic of magic. And that’s what drives us, when we are creating our products.

Now, merchandising the magic isn’t easy. Not even for us. We defined our core values to keep us sharp. And constantly stimulate improvements.

It’s our promise to you:

Customer in focus

All our actions are aligned to exceed the expectations of the customer. We want to deliver exactly THAT what enables the customer to be successfull.

Nothing is impossible

Problem solving without boundaries. Off the beaten path, if necessary, to reach the customers satisfaction.

Keeping promises

Practice what you preach. What you see is what you get. We have no hidden agenda.

Think dynamically

Being one step ahead. Always aware of the next move, the next success, the next solution, the next…stopping is the same as going back.

Act passionately

There is no such thing as ‘average’! Everything we do is done with passion. THAT is what makes the difference! The smile on your and the customers face.

Be cost conscious

Making a great product for a reasonable price for as many people as possible’ can only be fulfilled by having a constant awareness and focus on cost structures in product and process.