Press Release – Nickelodeon x TRASHCODE®


First-of-its-kind agreement seeks to create sustainable licensed products made with recycled plastic bottles

London, UK – 09 October 2018 – Viacom Nickelodeon Consumer Products (VNCP) agreed a partnership with TRASHCODE®, the new venture between licensed apparel and accessories leader, Cookie Company Group and sustainable textile pioneer, Waste2Wear. TRASHCODE® enables retailers to offer apparel and accessories made from recycled plastic bottles in combination with other sustainable materials. VNCP’s multi-year, pan-Europe, Middle East and Africa deal for apparel, accessories and home furnishings with TRASHCODE® is a first for the character licensing industry, and VNCP is in active discussions with its retail partners to produce its character apparel ranges with TRASHCODE® materials.

VNCP’s creative team produced prototypes of SpongeBob SquarePants t-shirts made with TRASHCODE® materials, and the ‘inspiration’ pieces will be showcased at Brand Licensing Show, 9 – 11 October, at the Viacom Nickelodeon Stand: National Hall – D10.

“We have a long-standing relationship with Cookie Company Group, and when they came to us about TRASHCODE®, we knew we needed to be a launch partner,” said Mark Kingston, Senior Vice President, International, Viacom/Nickelodeon Consumer Products. “Viacom Nickelodeon have a history of bringing awareness to pro-social causes, and at VNCP, we want to do our part to help create a more sustainable licensing industry. Brand Licensing Show is the perfect opportunity to engage with retail partners about this important topic.”

TRASHCODE® offers a product range made with Waste2Wear fabrics using Recycled PET bottles (R-PET). This special process transforms post-consumer plastic bottles into high quality textiles. TRASHCODE® products can be made 100% from R-PET or in combination with other sustainable materials such as certified organic cotton to create a wide range of products: from swimwear and accessories, to t-shirts and nightwear.

Kingston continued: “2019 is SpongeBob SquarePants’ 20th Anniversary, and he is an ideal character to illustrate TRASHCODE®’s mission of high-quality sustainable products in the licensing industry. The SpongeBob 20th ‘inspiration’ t-shirts we created are not only high-quality, but they also highlight the number of recycled plastic bottles used to create the garment. This messaging will accompany all TRASHCODE® products, and we believe it will connect consumers to their choice to buy sustainable.”

Sabine Hulsman, CEO of the Cookie Company Group, added: “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles. A Jacket made out of R-PET fabrics can take up to forty plastic bottles out of the environment. Consumers increasingly expect, or even demand, that their products are produced in a sustainable way, and TRASHCODE® gives them a great, high-quality choice.”


About Viacom Nickelodeon Consumer Products

Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, youth and adult licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world’s most powerful TV and entertainment properties, including SpongeBob SquarePants, PAW Patrol and Teenage Mutant Ninja Turtles.

About the Cookie Company Group

The Cookie Company Group develops and produces head to toe and all ages, licensed apparel and accessories for European retailers. From its head quarters in ‘s-Hertogenbosch, the Netherlands, the Cookie Company Group is dedicated to creating merchandise for entertainment, lifestyle and fashion brands. The company was founded in 1996 and works for retail market leaders in food, textile, and shoes. In 2018, the Cookie Company Group introduced TRASHCODE® as part of its mission to make the licensing industry a greener place.

About Waste2Wear

Waste2Wear produces fabrics and textile products from recycled plastic bottles since 2008. As a frontrunner in recycled polyester, Waste2Wear focuses on innovation to challenge the industry and bring positive environmental impact and social change through Circular Economy solutions.

Waste2Wear is part of Vision Textiles, a Dutch company established in China since 1998 with the objective of producing high-quality garments in a responsible way.